MESSAGING, VISUALS, & OUTPUT AT THE RIGHT LEVEL
BRAND POSITIONING
We help ambitious businesses carve out a clear, authentic position in the market—one that reflects who they are, what they stand for, and why they matter. From strategy and tone of voice to visuals and channel alignment, we make sure your brand not only stands out but feels right. No fluff. No templates. Just honest, thoughtful work that gets to the heart of your business and helps it grow.
Getting to Know You (Really)
BUILDING OUT THE POINTS WHICH MAKE YOU, YOU
With over 15 years’ experience across sales and senior marketing roles—and a track record of launching successful brands and products—we’ve built a clear, collaborative process that works. It helps businesses like yours define who you’re really for, what makes you different, and how to show up in a way that grabs the right kind of attention.
We’ll work closely with you to shape your message, tone and visuals—so everything feels clear, considered, and fit for purpose.
- Get to Know Your Audience: Together, we’ll build out customer personas that reflect who you’re actually trying to reach—not just broad demographics.
- Stand Out with Intention: We’ll shape messaging and visuals that highlight what makes you different, and help you own your space.
Ensuring it Feels Like You
AUTHENTIC, HONEST, AND CONSISTENT
We’ve built and grown businesses ourselves—so we know how personal it is. And we know how jarring it feels when an agency takes the reins, and the end result doesn’t feel like you at all. That’s why we work differently.
We take time to understand what the business stands for, where it’s come from, and what’s important to you. Then we build the brand around that—not the other way round.
- Built from Your Story: We take a hands-on, conversational approach that brings your values and voice to the front.
- Stand Out (properly!): We’ll shape messaging and visuals that highlight what makes you different, and help you own your space.
- Something You’re Proud Of: The end result should feel like something you’d be happy to share, talk about, and grow with.
Visuals That Reflect You
ELEVATING YOUR PRESENCE
Your visuals are often the first thing people see—so they need to say something meaningful about who you are. We design with purpose, not just polish—making sure every colour, typeface and layout reflects your brand’s personality and values.
Whether you’re starting fresh or evolving what you already have, we’ll help create a look and feel that feels right for your business and speaks to the people you want to reach.
- Design with Depth:From logos and colour palettes to slide decks and social graphics, every element is crafted to reflect your positioning.
- Ownable and Memorable:Nothing off-the-shelf. We create visuals that feel like you—and stand out for all the right reasons.
Differentiating with Every Output
BUILDING TRUST THROUGH CLARITY & PROOF
We don’t do copy-and-paste content or vague statements. Every brand message, bit of copy, or visual we produce has to earn its place. It needs to clearly show what you do, why it matters, and why you’re different from the next business along the road.
And if it doesn’t pass the “so what?” test—we don’t use it.
- Make it Matter: Everything we create is built to resonate with your audience, not just tick boxes.
- Prove it: We build out, and speak about, your success—your heritage, accreditations, client stories, results, and real-life examples—so people can believe what you’re saying.
Aligning Channels to Your Values
BEING PRESENT WHERE YOU SHOULD BE
Good positioning doesn’t stop at a new logo or a tidy strapline. We help you carry your brand through be ensuring we use channels which align with your values and appeal to your audience. Plus, as we ensure your brand is built from your core values, whether someone finds you on your website, LinkedIn or at an event, they see the same strong, consistent message.
That consistency builds trust. And when it’s aligned with your values, it speaks to the right people, in the right places.
- Joined-Up Thinking: We look at all the ways your brand shows up—and make sure it’s telling the same story at every touchpoint.
- Seen in the Right Light: We help you build a presence that feels true to you, and relevant to the clients you want to work with.
Why Scarecrow Digital?
Our unique blend of tech and sales expertise, combined with our flexible and consultative approach, sets us apart. We don’t just execute campaigns—we partner with you to ensure every campaign is strategically aligned with your goals and adaptable changes within your industry.
Talk to us today to see how our targeted campaigns can help you stand out and drive sustainable growth.
Get in Touch
ADDRESS
2nd Floor, 94 Hope St, Glasgow G2 6PH
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Where
- Office 2.5, Second Floor
- 94 Hope Street, Glasgow G2 6PH
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