B2B campaigns designed to engage and convert
Marketing Campaigns
We deliver comprehensive campaigns designed to engage your audience, generate leads, and drive growth. Whether it’s a targeted email campaign, webinar or in-person event, our approach is consultative and collaborative, ensuring each campaign is tailored to meet your specific business objectives while building a sustainable, long-term pipeline.
Identify & Plan Campaign Opportunities
STRATEGIC TARGETING FOR MAXIMUM IMPACT
In the initial stages, our senior team work closely with your team to identify campaign opportunities by understanding your business, success stories, target audience, and growth areas. Using data-driven insights and keyword research, we build detailed customer profiles, ensuring we focus on high-value prospects who are most likely to engage with your message.
- Liaison with sales and projects teams.
- Ideal customer profile definition.
- Keyword research and competitor analysis.
Establish Campaign Concept
MESSAGING AND MATERIALS THAT RESONATE
Once we’ve identified the right audience, we develop a tailored campaign concept, creating targeted messaging that speaks directly to their pain points and motivations. Whether it’s creating a landing page, blog post, or sales collateral, we ensure each element is aligned with your core message and objectives.
- Define key messaging and value proposition.
- Create collateral, including, sales decks, data sheets, and social media assets.
- Build campaign materials such as landing pages and blog posts
Campaign Execution
DELIVERING RESULTS ACROSS MULTIPLE CHANNELS
We execute your campaign across multiple channels, ensuring consistency in messaging and maximum reach. From email outreach to social media promotion or webinar management, we handle all aspects of the campaign while providing real-time performance tracking and updates.
- Go-live with landing pages, blogs, and any other web content.
- Execute outbound messaging across email, LinkedIn, and social platforms.
- Full webinar management, from setup to post-event follow-up.
Report, Analyse & Evolve
DATA-DRIVEN INSIGHTS FOR ONGOING IMPROVEMENT
Once the campaign is live, we don’t stop there. Our campaigns provide you with reusable assets, so it’s crucial we monitor performance, report results to your sales team, and collaborate with you to analyse ongoing learnings. This ensures your campaign remains dynamic, improving based on real-time data and audience behaviour.
- Sales impact analysis.
- Campaign performance tracking.
- Ongoing audience analysis and data refinement.
Why Scarecrow Digital?
Our unique blend of tech and sales expertise, combined with our flexible and consultative approach, sets us apart. We don’t just execute campaigns—we partner with you to ensure every campaign is strategically aligned with your goals and adaptable changes within your industry.
Talk to us today to see how our targeted campaigns can help you stand out and drive sustainable growth.
Get in Touch
ADDRESS
2nd Floor, 94 Hope St, Glasgow G2 6PH
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Where
- Office 2.5, Second Floor
- 94 Hope Street, Glasgow G2 6PH
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