developing the best approach to drive growth
Marketing Strategy
Driven by 15+ years’ experience, we combine expert sales consultants, marketing specialists, and project managers to establish the optimum channels, messaging, and cadence to generate quality leads and implement better commercial planning and analysis.
Defining Success
ESTABLISHING CLEAR GOALS AND METRICS
We begin by aligning with your business objectives and long-term vision. Working with founders, marketing leaders, and sales teams, we ensure every marketing effort is purpose-driven and in line with your goals.
Our senior team, with over 15 years of sales and entrepreneurial experience, is directly involved from the start, bringing real-world business insight to shape the strategy.
- Vision Workshops: We run workshops to align internal stakeholders and identify the most important goals.
- Shared Metrics: Together, we define success metrics that align with your marketing and business objectives.
Discovery & Direction
A PLAN DRIVEN BY EXPERTISE & EVIDENCE
We start by gathering insights into your brand, audience, competitors, and industry to uncover opportunities. The best strategies are built on data, observation, and listening.
We combine input from your team with market research and performance audits to create a clear picture of where you are and where you could go.
- Audience Analysis: We create detailed personas based on behaviour, pain points, and buying triggers.
- Competitive Research: We assess your competitors’ positioning, messaging, and tactics to uncover opportunities for differentiation.
- Online Search Trends: We analyse audience search behaviour, guiding both digital campaigns and offline messaging.
Putting a Plan in Place
STRAIGHTFORWARD TIMELINES WITH CLEAR PRIORITIES
With goals and insights in place, we create a tailored strategy—covering positioning, messaging, campaign architecture, and channel plans to guide your audience from awareness to action.
We develop flexible strategies that scale and align with your resources, whether you’re a startup or an enterprise. Using our in-house developed Asana system, we provide clear timelines and dashboards, giving everyone visibility of campaigns, deadlines, and priorities.
- Messaging Development: We craft brand messaging that resonates across platforms and directly addresses audience needs.
- Channel & Campaign Strategy: We identify the optimal mix of channels and campaign types—across organic, paid, and outbound media—to meet your business goals.
Making it Happen...
BUILDING, EXECUTING, AND EVOLVING OUTPUT
Once the plan is in place, we execute. Our creative and tactical teams work together to bring the strategy to life—whether it’s launching a new brand, product, service, or your messaging, content, and campaigns. Every piece of content, campaign, and design is created to engage your audience and drive results.
- Creative Briefing: We translate strategy into clear, actionable briefs that guide our design and content teams. Unlike other agencies, we collaborate frequently and flexibly to ensure the look, feel, and impact of your campaigns meet your vision.
- Integrated Delivery: Our teams work seamlessly across design, content, and digital to deliver cohesive, high-impact output.
Measuring & Optimising
REVIEWING PROGRESS AGAINST CRITICAL KPIs
This is where we really stand out.
Rather than just looking at the tasks we’ve delivered, we implement our in-house-designed commercial dashboard to track revenue, sales pipeline, sales leads, marketing leads, and channel performance. Each month, we review these metrics with your team, assessing what’s working, what isn’t, and what needs adjusting. This ensures we stay aligned with the goals set at the start and consistently deliver the tangible impact your business needs.
Why Scarecrow Digital?
Our unique blend of tech and sales expertise, combined with our flexible and consultative approach, sets us apart. We don’t just execute campaigns—we partner with you to ensure every campaign is strategically aligned with your goals and adaptable changes within your industry.
Talk to us today to see how our targeted campaigns can help you stand out and drive sustainable growth.
Get in Touch
ADDRESS
2nd Floor, 94 Hope St, Glasgow G2 6PH
CALL US
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Where
- Office 2.5, Second Floor
- 94 Hope Street, Glasgow G2 6PH
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